Waterleaf is a naturopathic physician's office. It's clientele consists of families and adults that are health-conscious and interested in receiving care in the form of alternative medicine. It is a small family-oriented holistic business/office, not a sterile corporation. The client wanted a logo design which is Serene,
simplistic, earthy/organic and appears to represent a holistic naturopathic doctor's office that is family-orientated (not corporate).
So I decided to work with organic textures of nature, water & leaf.
PHOTO CREDIT: I do not claim ownership of any photographs used for design inspiration, presentation and brand mockup.